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Note From the CEO, Steven Ludwig
To Our Customers, Employees, and Investors:
It's an exciting time for our company, and we're glad to have you as an important part of the growth and change we're experiencing.
I'd like to share with you some of the highlights of our recent activities.
Our Radio syndication division, Impact Radio Networks, just hosted nearly 2,000 Country Radio professionals here in Nashville at the world-famous Wildhorse Saloon. The event marked our company’s second annual contribution to Country Radio Seminar, the industry’s premiere nationwide convention held each year here in Music City. Our thanks to Mark Chesnutt and over half-a-dozen emerging Country artists who entertained!
The continued expansion of our line-up of content and services for the Radio industry offers broadcasters solutions for the new realities in Radio – specifically, the opportunity to reduce cost and increase quality in virtually every aspect of Radio Station operations. We’ve outlined our solutions at the Impact Radio Networks website. If you’re a broadcaster facing tough new realities, we’ll listen and offer solutions!
We’re also welcoming new people to the team at Debut Broadcasting with the acquisition of Radio Stations in Vicksburg, MS – just down the legendary “Delta Blues Highway” 61 from our existing Radio operations in Greenville, MS. It’s part of an ongoing expansion throughout the year, adding scale to our growing Radio Station operations and creating the first of several planned “Super-Regional Clusters” within the Southeastern US.
Debut Broadcasting is pioneering the concept of Super-Regional Clusters as a more economical way to operate Radio Stations in medium and small markets. Radio broadcasters typically “cluster” Stations together within a market. “Super-Regional Clusters” chain together clusters within a tight geography so they can be managed more efficiently. Our goal is 13-17% cost reduction using this concept. And we’re integrating new media into our solutions for advertisers by adding SMS text messaging and Internet-based advertising to the powerful reach of our Radio Stations so that we’re more interactive with listeners and we can translate that into even better results for advertisers.
Stage one in our development is now complete. We spent much of 2007 building the infrastructure to support rapid growth. Today, as Stage Two gets underway we are working to grow the company – both content and distribution – as we continue to expand Impact Radio Networks and our Debut Broadcasting Radio Station operations!
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